The beauty industry changes quickly, with trends and preferences changing by the day. Thus, research and market predictions are invaluable as brands gear up for new product launches.

Now, thanks to an agreement between two leading information companies promises to deliver the most comprehensive report available on the beauty market today.

Nielsen, a leading global provider of information and insights into what consumers watch and buy, has announced a new agreement with The NPD Group, a global information company, to jointly produce the quarterly U.S. Beauty Cross Channel Monitor. The report is said to be the most comprehensive review on the U.S. beauty market performance available to the industry currently, providing the only total market view spanning both the Prestige and Mass retail channels.

“The new agreement allows Nielsen and NPD to offer clients an unparalleled depth of insight and actionable intelligence,” said John Lewis, president, Americas, Nielsen. “This will enable clients to make more informed business decisions and capitalize on new market opportunities.”

“We are committed to delivering the best information, insights, and solutions for our clients in all of the industries we serve,” said Karyn Schoenbart, president and chief operating officer, NPD. “We look forward to collaborating with Nielsen on this critical overview of the beauty marketplace.”

The Beauty Cross Channel Monitor will combine Nielsen and NPD point-of-sale data across food, drug, prestige department stores, and all retail outlets combined, providing a precise read on sales and performance for all beauty categories including dollar sales, unit sales and average retail price, in addition to a ranking of the top 75-100 brands.

The two organizations have worked together closely to create more refined product definitions, creating a more comprehensive view of product performance. This will allow brand marketers to better evaluate the performance of categories, segments and brands across major beauty distribution channels to better understand and respond to new U.S. beauty market opportunities.